About Odd Morten Sørensen

Why PlayMOps exists

Independent.
By choice.

Most agencies have a favourite. A tool they know best. A vendor they're certified with. A retainer that needs filling. That shapes their recommendations around what they sell — not what you actually need.

PlayMOps is built the opposite way. Vendor-neutral. No tools to push. No commissions to chase. No partner certifications to defend. If what you already have can do the job, I'll make it work. If it can't, I'll say so directly.

Independence has a cost. I say no to engagements that aren't a fit — but that's the only way I can actually be useful. The result is that you get a partner in crime rather than just another vendor.

The path here

From Google Adwords to Marketing Operations

Four chapters shaped how I think about marketing, data, and technology. Each one added a layer the previous one was missing, and made the next one possible.

Before that

It started earlier. Koma Media in 2003 as a side project, then Outrider Norway, Deloitte, and EvokedSet. The path wasn't straight. It took detours that turned out to be connected, and eventually made Martech make sense.

Chapter 1 · 2013–2017 · 4.5 years

Boostcom (now Placewise)

Technical Project Manager → Technical Manager Ad Operations → Product Manager, DMP

Three roles over four and a half years. Each one pulled me deeper into the infrastructure. From project management to ad operations to Product Manager for an in-house Data Management Platform. This is where I learned that martech lives or dies on the foundation beneath it.
Chapter 2 · 2017–2019 · 1.5 years

BN Bank ASA

Digital Marketing Specialist — Analytics & Tracking Lead

Solely responsible for implementing privacy-compliant tracking inside BN Bank's online banking portal via Google Tag Manager. Several other banks on the same core banking system had tried and failed. Alongside that: analytics, Data Studio and PowerBI visualisation, and A/B testing. This is where data, privacy, and execution fused into something PlayMOps still rests on.
Chapter 3 · 2019–2025 · 5.5 years

NTE Marked

Marketing Technologist & Growth Hacker

Led the evaluation, selection, and implementation of a modern stack built on Segment, Braze, and Mixpanel. Drove growth through continuous A/B testing and data-driven execution across an omnichannel customer journey. Learned how enterprise tools actually behave in the real world — not the way the sales deck promised.
Chapter 4 · 2025 — Now

PlayMOps

Founder & Marketing Technologist

Built PlayMOps as a deliberate counterpoint to the agency model. No vendor partnerships, no upsell incentives, no bench to keep occupied. Just practical help from someone who's actually done the work. The MOps Matrix is the distilled version of everything those first three chapters taught me.

Community involvement

Give back · stay sharp

TMW100

International ambassador 2024 · Martech World Forum · The Martech Weekly

MartechMap.com

Nordic, European, and global martech vendor mapping in collaboration with MartechTribe & ChiefMartec

MarketingOps.com

Co-chapter lead · Europe chapter, 2025–

What I actually do

Three overlapping disciplines

Marketing operations isn't one job. It's three that refuse to stay in their own lane. I work across all of them — because that's where the real problems live.

Discipline 01

Marketing Automation

Lifecycle flows, lead nurture, email programs — and the segmentation logic that holds it all together. Less "set up a welcome series", more "close the actual holes where the funnel leaks".

Tools

HubSpot · Braze · Mailchimp · Klaviyo

Discipline 02

Marketing Ops

Systems, processes, and the connective tissue between them. Data quality, stack integration, dashboards that actually get used, and workflows that don't collapse when someone goes on holiday.

Tools

Segment · Mixpanel · GA4 · GTM · Looker Studio

Discipline 03

Martech Advisory

Senior sparring on vendor selection, stack audits, RFPs, and implementation oversight — including saying you shouldn't buy something when that's the right call. And navigating the rooms where martech decisions actually get made. Or stopped.

Scope

Vendor mapping · Stack audit · RFP support · Implementation oversight · Align stakeholders

What I'm actually good at

The skill isn't in the tools.
It's in seeing how they connect.

Strength 01

Bridge between technical and business

I can sit with a developer and troubleshoot tracking, then walk into a room with a CMO and explain why the numbers don't add up — in a way both actually trust. Most martech problems live at that intersection. Few consultants can move there. It's also why I get pulled into vendor selections, RFPs, and implementation oversight: I speak all the languages in the room.

Strength 02

Navigating complex stakeholders

CMO, CTO, legal, compliance, agency, internal team — martech decisions touch every corner of an organisation. Most stall because nobody's talking across functions. I've sat in a lot of those rooms. I know how to surface the real trade-offs, get people aligned, and move a decision from "we need something" to a concrete plan everyone stands behind.

Strength 03

Execution

I don't write 50-page audits that end up in a drawer. Advisory produces concrete deliverables and honest recommendations. Operational work gets delivered, documented, and handed over so someone on your team can run it from there. Results are a choice. Recommendations without execution are just avoidance.

Don't take my word for it

What others say

Odd Morten's ability to combine technical insight, business understanding, and practical execution is rare. He delivers results, not just recommendations.

Siv Schøning Capus Midt AS

One of the most knowledgeable and experienced people I've had the pleasure of working with in marketing operations.

Juan Mendoza The Martech Weekly

Odd Morten is highly skilled and knowledgeable in marketing technology. He always works purposefully to solve what his clients need.

Stig Nicklas Hansen Varner

A skilled strategist with broad expertise in digital marketing. He has a rare ability to think long-term and create real value for businesses.

Marit Nikolaisen Medco DinHMS

Marketing Technologist ,
not a consultant.

Independent.
By choice.

From Google Adwords to Marketing Operations

Boostcom (now Placewise)

BN Bank ASA

NTE Marked