I'll help you drive business growth..

..if you have the tech sorted, but need

Resources

Sometimes you just need a pair of extra hands right? Even in these AI times. Whether it be campaigns, automation, tracking, reports, dashboards. You name it, I'll do it.

..or you have the right people, but want

Structure

Are your tools or processes holding your awesome team back? Even the best people need structure, strong processes and unified data to deliver. Let's fix that, together.

..or you are ready to take it to the

Next Level

You have the tools and the people, but your marketing is still reactive, with ad hoc requests and manual workflows. Let's take your marketing to the next level. 

"Choose PlayMOps as

Your partner for

operational and strategic marketing"

Why PlayMOps?

Odd Morten Sørensen has over 20 years of marketing experience, both operational and strategic.

Odd Morten has insights from extensive hands-on usage of a plethora of tools, covering Marketing Automation, Analytics, Dashboards & Visualization, Tag Management, Attribution, A/B Testing and GDPR Consent solutions.

Furthermore, Odd Morten has developed the MOps Matrix to help your business discover your Marketing Operations maturity and what next steps you need to take today.

PlayMOps Services

Digital Marketing

• Campaign Operations
  
  
• Campaign planning and strategy
  
  
• Campaign setup and execution
  

CRM & Marketing Automation

• Email marketing management
  
  
• Marketing automation workflow management
  
  
• Cross-channel campaign coordination
  
  
• Personalization and customer journey mapping
  

Marketing Analytics

• Data Collection, Reporting & Visualization
  
  
• Campaign data management and segmentation
  
  
• Campaign performance tracking and reporting
  
• Post-campaign analysis and strategy refinement

CRO - Conversion Optimalization

• Landing page creation and optimization
  
  
• Lead capture and nurturing processes
  
  
• A/B testing and optimization
  

Marketing Data Management

• Data Quality Assessment and Improvement
  
  
• Data Integration and Unification
  
  
• Data Governance Implementation
  
  
• Data Architecture Design and Optimization
  

 Marketing Technology

• Tech Stack Audit
  
  
• Tools Selection and Implementation
  
  
• Marketing technology integration
  
  
• Process Development and Optimization
  
  
• Resource Planning and Allocation
  
  
• Comprehensive Training and knowledge transfer
  

Marketing Ops Starter Kit

Deep-Dive Assessment
Get your current maturity evaluated across people, processes, and technology.

Phased Roadmap
We will co-create a scalable plan with you, tailored to your goals.

Change Management Recommendations
Align teams with actionable training plans for seamless adoption.

Marketing Data Essentials

Database audit and cleansing
We ensure your data is accurate and up-to-date.

Reporting dashboard creation
Tailored to your business goals for actionable insights.

Key metric setup
Define the metrics that matter most to your success.

Source attribution scheme setup
Track ROI with precision.

Documentation/training session
Equip your team for long-term success.

Marketing Foundation Audit

Complete operations assessment
A thorough review of your current marketing operations, technologies, and processes

Gap analysis report
Detailed identification of inefficiencies and opportunities for improvement

Strategic and actionable recommendations
Prioritized action plan with specific steps tooptimize your marketing operations

Marketing ROI Blueprint

ROI Metrics Definition Workshop
Identify the metrics that truly matter for your business objectives and create a measurement hierarchy

Executive-Level Reporting Framework
Custom reporting structure designed for C-suite clarity and actionable insights

Custom Analytics Dashboard
Interactive visualization of key metrics for ongoing tracking and decision support.

Ad Hoc Services

As there are no one-size-fits-all when it comes to Marketing, Marketing Ops or even Martech, we can tailor services specifically to your team as needed.

Training and Workshops

Tailored courses and workshops for your team in:

• Marketing automation
  
• Marketing Operations
  
• AI in marketing
  
• Effective use of your tools

Pricing options

First we talk and see if we are a good fit.

Then we look at what kind of pricing that would best suit your goals.

I offer the following options:

Pay-As-You-Go

You can pay upfront for either 30, 60 or 90 hours, and then use hours from that balance, when the balance is down you can choose to renew or not.

Retainer models 

You can choose a retainer model of either 30, 60 or 90 hours pr month,

or 1, 2 or 3 days per week, with a contract of at least 3 months.

Retainer models have a lower hourly rate than Pay-As-You-Go due to the contract.

Packaged models

The packaged models are priced based on the deliverables each package includes, and will vary from package to package.

Ad-Hoc

Tailored and flexible according to your specific needs.

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