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Marketing Technologist · Trondheim · Est. 2025

From gut feeling
to measurable
results.

PlayMOps is run by Odd Morten Sørensen, a Norwegian Marketing Technologist who helps in-house marketing teams get the capacity, structure, and systems they actually need.

Book a free intro call ↗
22 +
Years in marketing ops
Independent
No sales team. Just work.
MOps Matrix
Own MOps framework
The Oddinary
Podcast + weekly newsletter
Services

Two services.
Designed to combine.

Many start with Strategic Advisory to establish direction, then move to Marketing Technologist for hire for execution. Others start operationally and grow into the strategic.

Strategic Martech Advisory

Independent advisory, start to finish.

Strategic consulting, tool selection, vendor evaluation, direction, architecture. For organizations that need to decide before they execute.

See service →

Marketing Ops for Hire

Execution where you need it.

Hands-on marketing support. Stack, integrations, data, dashboards, campaigns. For marketing teams that need extra resources or structure.

See service →
MOps Matrix

A framework for where you actually are.

80+ hours of research distilled into one diagnosis. The MOps Matrix helps you map your marketing team's maturity across seven dimensions — and shows which lever matters most, right now.

Not a lead magnet. An actual tool I use with every client before we scope work.

Explore the framework ↗
Maturity →
Operational capacity →
Odd Morten Sørensen
Odd Morten Sørensen · Marketing Technologist & Founder
Why PlayMOps

Your "partner in crime" , not a consultant or vendor.

22+ years in marketing ops, analytics, and automation — as both operator and advisor. BN Bank, NTE, MartechMap.com, MarketingOps.com Community (Europe chapter), and the The Oddinary Marketing Ops podcast.

PlayMOps exists because I got tired of watching marketing teams pay for agency overhead and polite silence. What you get here is vendor-neutral advisory, operational muscle, and the same person showing up every week.

No salespeople. No handoffs. No overhead.

Strategic Martech Advisory Stack Architecture Martech Audit Marketing Technologist for Hire Marketing Ops Marketing Automation CDP MAP iPaaS CEP Braze Mixpanel Segment Intercom HubSpot GTM
Don't take my word for it

Hear what others say.

"
Odd Morten's ability to combine technical insight, business understanding, and practical execution is rare. He delivers results, not just recommendations.
Siv Schøning
Capus Midt AS
One of the most knowledgeable and experienced people I've had the pleasure of working with in marketing operations.
Juan Mendoza
The Martech Weekly
Odd Morten's passion for the field is genuinely contagious. He has deep knowledge of the actors in the martech market and closely follows trends and news in the industry.
Frans Riemersma
Martectribe.com
Pricing

Three ways to work with me.

Option 01

Scope

Fixed fee on a clearly defined project or recurring package, tailored to your goals. No surprises — one clear agreement.

Best for · Scoped projects
Option 02

Pay-as-you-go

Buy a block of hours upfront, use them as needed. Hours are tracked and deducted as work is delivered. Top up or stop — no commitments.

Best for · Variable workload
Option 03

Retainer

Secure a set number of hours per month for continuous support. Minimum three months, guaranteed weekly capacity. Retainer clients are prioritized.

Best for · Long-term partnership

Let's see if we're a good match.

Thirty minutes. No pitch deck. We talk about where you're stuck, and if I can help I'll tell you how. If I can't, I'll say that too.

Book a free intro call ↗