Cookies
Last updated: 9 September 2026
This site uses cookies and similar technologies. Necessary cookies are always on. Everything else is off until you say yes in the cookie banner. You can change your choice at any time by clicking the cookie icon in the bottom left corner of any page.
For what we do with the data, see the Privacy Policy.
Necessary
These make the site work and remember your cookie choice. No consent needed.
| Cookie | Set by | Purpose | Lifetime |
|---|---|---|---|
__hs_cookie_cat_pref
|
HubSpot | Stores which cookie categories you have accepted or declined | 6 months |
__hs_opt_out
|
HubSpot | Remembers that you declined cookies, so the banner is not shown again | 6 months |
__hs_do_not_track
|
HubSpot | Set when you decline, tells HubSpot not to track you | 6 months |
__cf_bm
|
Cloudflare | Bot protection for the hosting platform | 30 minutes |
JSESSIONID
|
Duda | Technical session cookie for page delivery, set only on some requests | Session |
pm_lang
|
PlayMOps | Remembers whether you chose the English or Norwegian version of the site | 1 year |
Analytics
Only set if you accept the Analytics category. Used to understand how the site is used.
| Cookie | Set by | Purpose | Lifetime |
|---|---|---|---|
_ga
|
Google Analytics | Distinguishes visitors | 2 years |
_ga_N1ZD7DVHGF
|
Google Analytics | Keeps session state | 2 years |
hubspotutk
|
HubSpot | Identifies a visitor across visits, linked to a contact record if you book a call | 6 months |
__hstc
|
HubSpot | Visitor history: first visit, last visit, number of visits | 6 months |
__hssc
|
HubSpot | Current session | 30 minutes |
__hssrc
|
HubSpot | Marks a new session | Session |
HubSpot's script also loads before you consent, because it is what shows the cookie banner. Before you accept the Analytics category it sets no cookies; it does send an anonymous page view to HubSpot so the banner and site statistics work, but that view is not linked to a contact record or to you across visits.
Ahrefs Web Analytics also counts page views, but sets no cookies and stores no identifier. It runs regardless of your choice.
Advertisement
Only set if you accept the Advertisement category.
| Cookie | Set by | Purpose | Lifetime |
|---|---|---|---|
li_fat_id
|
Indirect identifier used to attribute a visit to a LinkedIn campaign | 30 days | |
bcookie
, lidc
, UserMatchHistory
, AnalyticsSyncHistory
, li_sugr
|
LinkedIn (set on linkedin.com) | Browser identification, routing, ad measurement and audience matching | 30 days to 2 years |
The LinkedIn Insight Tag only loads after you accept this category. We use it to measure our LinkedIn campaigns and to show follow-up ads on LinkedIn to people who have visited this site.
Functionality
We do not currently set any functionality cookies. The category is kept in the banner so that your choice is already recorded if we add features that need it, such as embedded media players.
Google Consent Mode v2 Advanced
Google tags on this site run in Consent Mode v2, Advanced implementation. That means the tags load before you consent, but with all consent signals set to denied: Google Analytics receives no cookies and no identifiers, only anonymous, cookieless pings that cannot be linked to you, and ads data is redacted. When you accept, full measurement starts from that point. If you decline, nothing changes and the tags stay in cookieless mode.
