Download your high resolution PDF copy
of the
MOps Matrix
What Is the Resources Level?
The Resources level focuses on ensuring your marketing team has the right people, skills, and capacity to execute your plans effectively.
This means not only having enough team members, but also making sure they have the necessary expertise, support, and access to external resources when needed
Common Gaps and Pitfalls
⛔ The team is consistently overloaded, leading to burnout or missed deadlines
⛔ Critical skills are missing, and there’s no plan to address the gap
⛔ Resource planning is reactive, not proactive
⛔ Budgets are too tight to support new initiatives or unexpected needs
⛔ There’s no process for bringing in external help when required
Why This Level Matters
Having the right resources in place is essential for executing your marketing strategy and processes effectively.
Without enough people or the right skills, even the best plans will stall.
Proactive resource management ensures your team can deliver quality work, adapt to change, and avoid burnout
What does "Good" Resources Look Like?
🏆 The team has enough capacity to deliver on all planned marketing activities without constant overload
🏆 Key skills and competencies are present within the team or easily accessible through external partners
🏆 There is a clear understanding of resource gaps and a plan to address them (e.g., hiring, training, outsourcing)
🏆 Budgets and tools are allocated to support both day-to-day work and new initiatives
🏆 The team can scale up or down as business needs change, using flexible resources when required
Self-Assessment Checklist
Check off each statement that is true for your team:
✅ We have enough people to deliver on our marketing goals without chronic overwork
✅ The team’s skills match the needs of our current and planned activities
✅ We know where our resource gaps are and have a plan to fill them (internally or externally)
✅ Budgets and tools are available to support both ongoing and new projects
✅ We can bring in extra help (e.g., freelancers, agencies) when needed, and have clear processes for doing so
Ready For the Next Level?
If you have completed the previous levels and can confidently check off all items above, you’re ready to move on to Level 5: Tools.
If not, focus on strengthening your team’s resources before progressing further in the MOps Matrix.
What to Do If You're Not There Yet?
👉 Assess your current and future resource needs based on your marketing plan
👉 Identify skill gaps and decide whether to address them through hiring, training, or external partners
👉 Set up a process for bringing in extra help when needed (e.g., onboarding freelancers or agencies)
👉 Review budgets to ensure they support both ongoing work and new initiatives
👉 Communicate resource needs and plans clearly with leadership and stakeholders
Questions?
Unsure of how to proceed?
Book a call with me and let’s chat about how you can get your team to the next level.
